The contest commences online August 26th, 2021 at 2:01 p.m. Atlantic Standard Time (“AST”) (the “Contest Starting Date”) and ends September 1, 2021 at 1:59 p.m. “AST” (the “Contest Period”). This Contest is brought to you by Moosehead Breweries Limited (the “Contest Sponsor”). No purchase is necessary. A purchase does not increase the chances of winning.

The Contest is open to legal residents of Canada that have attained legal drinking age at the time of entry.

Notwithstanding the above, this Contest is not open to employees of the Contest Sponsor, its affiliates, subsidiaries, advertising and promotion agencies, and Contest suppliers, and members of their immediate families (parents, siblings, spouses) and those with whom they are domiciled.

To enter the Contest, entrant must follow all 3 accounts listed, must “like” the contest post and tag at least one (1) Instagram user in the comments. Each Instagram user tagged will count as an entry. For another additional entry, you can “share” the photo to your personal Instagram Story (the “Entry”). The Entry must fulfill all Contest requirements to be eligible to win a prize. Entries that are incomplete or do not adhere to the Contest rules may be disqualified at the sole discretion of Contest Sponsor.

The Contest Sponsor reserves the right to disqualify Entries that it deems in its sole discretion to be incomplete, do not adhere to the Contest rules, is harmful to individual users, Contest Sponsor or any rights of the Contest Sponsor or its affiliates or any other party, including any unlawful, harmful, threatening, abusive, harassing, defamatory, vulgar, obscene, sexually explicit, profane, hateful or racially offensive, ethnically offensive, or otherwise objectionable material of any kind, including but not limited to any material that encourages conduct that would constitute a criminal offense, give rise to civil liability, or otherwise violate any applicable local, provincial, national, federal or international law.

By entering this Contest, you agree to abide by and be bound by these Contest rules, and the decisions of the Contest Sponsor with respect to all aspects of this Contest, which decisions are final.

There is a total of one (1) prize to be won (“The Prize”). The Prize, having approximate retail value of $320 CAD, consists of the following:

  • (1) Hop City Retro Cooler- $100
  • (1) Ultimate Dining Card- $100
  • (2) North of 41 Snapbacks- $40
  • (2) Pairs of Sunglasses- $20
  • (2) Hop City Scarves- $10
  • (12) 473ml North of 41 Cans- $50

The Prize is not transferable or convertible to cash. No substitutes except at the Contest Sponsor’s option. The Contest Sponsor reserves the right to substitute a prize or prize component for one of equal or greater value. Notwithstanding the foregoing, the Contest Sponsor shall not be responsible to substitute a prize or portion thereof where such prize cannot be redeemed due to factors beyond its reasonable control.

The Contest Sponsor together with its promotional, marketing or advertising agents and affiliated companies, reserve the right to withdraw, amend or terminate this Contest at any time without prior notice. Unclaimed prizes will not be awarded. Return of any Prize as undeliverable may result in disqualification.

Acceptance of a Prize constitutes permission for the Contest Sponsor and its agencies to use winner’s name and/or likeness for advertising and promotional purposes without additional compensation, unless prohibited by law. The Contest Sponsor is not responsible for any typographical or other error in the printing of the offer, administration of the Contest or in the announcement of the Prizes.

One (1) potential winner will be selected by random draw on September 1, 2021 at 3:00p.m. AST at the Contest Sponsor’s offices at 89 Main Street West, Saint John, NB (the “Contest Draw Date”). The odds of winning depend on the number of eligible Entries received.

Contest Sponsor will attempt to contact the selected entrants and ask the selected entrants to send a direct message to the Moosehead Light Instagram page with their contact information and mailing address. Before being declared a winner, each selected entrant must provide proof of identification and correctly answer, unaided, a time-limited, mathematical skill-testing question posed by text message or telephone at a mutually convenient time and complete, sign and return a Declaration and Release Form (and any other documents, as applicable) within five (5) days of receiving the Declaration and Release Form (the “Prize Claim Date”). If a selected entrant cannot be reached within the timeframe specified above, is not in compliance with these Contest rules, incorrectly answers the skill-testing question, declines the Prize, correspondence between Contest Sponsor and selected entrant is returned as undeliverable without a forwarding address, or fails to return the Declaration and Release Forms (and any other documents, as applicable) by the Prize Claim Date, the Prize may not be awarded and Contest Sponsor reserves the right to randomly select another entry from the remaining eligible Entries at Contest Sponsor’s sole discretion.

Prize must be accepted as offered and/or awarded and may not be transferred, exchanged or substituted, whether for cash or otherwise except as expressly provided in these Contest rules or at the Contest Sponsor’s sole discretion. The Contest Sponsor reserves the right to substitute a prize or portion thereof with one of at least equal value, including in the event of the unavailability, for whatever reason, of the advertised prize.

In the event of any dispute regarding the interpretation of these Contest rules, the decision or interpretation of the Contest Sponsor shall prevail.

All Entries become the property of the Contest Sponsor. Any Entry that is illegible, incomplete, altered, or contains false information, is invalid. Contest Sponsor is not responsible for lost, stolen, delayed, damaged or misdirected claims or Entries or votes or for any problems or technical malfunction of any internet or telephone network or broadcast transmission during the Contest Period. The Contest Sponsor is not responsible for any errors or omissions with respect to the printing or advertising of this Contest and reserves the right to withdraw, amend or cancel this Contest in the event of a printing or administrative error. The Contest Sponsor in its sole discretion may withdraw, amend, cancel, suspend, terminate or modify this Contest in any way, in whole or in part, without notice, for any reason including if it determines in its sole discretion that this Contest is no longer capable of running as intended, due to infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other cause of any nature whatsoever.

The Contest Sponsor accepts no responsibility for loss, damage or claims caused by the awarded Prizes or the Contest itself. By entering, entrant releases and holds harmless Contest Sponsor, its affiliated and related companies and advertising, promotional agencies and all of their respective directors, officers, shareholders, employees, agents, successors and assigns (collectively, the “Contest Entities”) from any and all liability for any injuries, loss or damage of any kind arising from or in connection with the Contest or any prize won. Winner must comply with any applicable manufacturer warranty, terms and conditions and/or user guide for any prize won.

Without limiting the release of liability provisions herein, and for greater certainty, the Contest Entities will not be liable for: a) any incorrect or inaccurate information, whether caused by users of the Contest or by any equipment or programming associated with or utilized in the Contest or by any technical or human error which may occur in the processing of entries in the Contest; b) any error, omission, interruption, deletion, defect or delay in the operation of the Contest or any transmission in connection with the Contest; c) any communications line failure, theft, destruction or unauthorized access to, or alteration of, entries; d) any problems with, or technical malfunction of, any telephone network or lines, computer on-line systems, servers or providers, computer equipment, software, or failure of email which may occur for any reason whatsoever, including technical problems or traffic congestion on the Internet or at any website or combination thereof; or e) any injury or damage to entrants’ or to any other person’s computer related to or resulting from participating or downloading materials in this Contest.

Entries must be made only by the original, manual keystrokes of the individual entrant. Use of any automated system including robotic or form filling software to enter or participate is prohibited and will result in disqualification of all Entries by anyone using such assistance.

The Contest Sponsor reserves the right at its sole discretion to disqualify any individual from the Contest, and to ban that individual from participation in any future promotion of the Contest Sponsor, if the Contest Sponsor finds or believes such individual to be tampering with the entry process or the operation of the Contest or where applicable to be acting in violation of the Contest rules or in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass the Contest Sponsor, the Contest Sponsor’s agencies, other entrants or any other person. ANY ATTEMPT BY AN ENTRANT OR ANY OTHER PERSON TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE THE CONTEST SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. The Contest Sponsor’s failure to enforce any term of these Official Contest Rules shall not constitute a waiver of that provision.

By entering this Contest, you consent to the Contest Sponsor’s use, should you become a winner, of your name, place of residence and photograph or other likeness for publicity, advertising or informational purposes in any media or format (including the Internet) now or hereafter known throughout the world in perpetuity, without further compensation, notification, or permission, unless prohibited by law, in connection with this Contest or future similar contests. By entering, you declare that you have complied with the Contest rules.

This Contest is subject to all applicable laws and shall be governed by and construed in accordance with the laws of the Province of New Brunswick and the laws of Canada applicable therein.

The invalidity or unenforceability of any provision of these Contest rules shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Contest rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein.

The Contest is in no way sponsored, endorsed or administered by, or associated with any social media website. You understand that you are providing your information to the Contest Sponsor and not to a social media website.

If you have any questions regarding this Contest, please reach out to us on our contact page at